mok to took a steering in redesigning all interfaces
of the 'Partyguide'.
While incorporating additional business goals
we focused on users' needs.
Background Partyguide is a database
of events and locations. It can be accessed online and
was launched in 1997 with mainly local party information. It soon
grew to cover more cities and events.
While the first version was maintained completely manually the
now increased amount of information demanded an automated
and easier way to maintain the data.
Partyguide was then operated by Nova D.O.C. in Düsseldorf
who also introduced a new financial framework for improved profitability.
Approach We started by gathering the requirements from
the involved parties and introduced a plan to display the progress.
Due to our in-house work during the first phase the alignement
was quick and efficient. Additional input was derived from
the observation of usage patterns
from the previous version of Partyguide.
Solution We produced the information architecture for
the end-user party of Partyguide and for the administrative part
to 'maintain' the content (custom CMS). The end-user service also
included a community that was neatly
woven into the existing web of party information.
During the visual interface phase mok to developed all
necessary templates and coordinated the functional layer with
the production team.
Success The number of visitors increased
by 400% during the first six months after the relaunch.
This was partly due to promotional actions. But a large number
of returning visitors indicated the
usefulness of the new service.
The community became home to a frequent and intense conversation
about locations and parties. It often served as a jumpstart
into the night and as a 'dating enabler'.
As Partyguide didn't only inform people about events but also
involved them according to there nightlife habbits, there soon
grew a group of partyscouts - people who enjoy talking about their
favorite locations and ready to answer questions.
Partyguide became member-driven!