Goal The work explores approaches to improve the "dance"
between man and machine strategically.
It pays great attention to the impact of emotions, though they
are not easy to capture or to evoke in a desired way. The Porsche serves as instance
- more precisely the internal environment of the 911 Carrera.
The principles and insights can be generalised though.
1. Develop a characteristic interior experience (which is 'on brand')
2. Carry the design philosophy through the process
3. Achieve general applicability to transfer the knowledge
Topicality A current issue is addressed - the increasing
need of design in the cockpit of a car. A tool is offered to make
strategical use of the approaching realms of design.
Insights from different disciplines are merged to build a new
methodology. The emerging electrification and the increasing
demand for convenience and features is the initial impulse to
this work. There is demand for a convenient interieur while at
the same time the experience shall not suffer. That is a tough
treat regarding the reduced and beloved configurations of older
Porsche cars. But regression is not an option. It demands for
a timely interpretation that cares for 911 core values at crucial
touchpoints. An accurate combination of conceptual variables.
Discrepancies can be identified early resulting in a consistent
experience. No disappointments, but positive affect.
Structure The work is two-fold. First part is the theoretical
background from several fields of research: psychology (cognitive,
emotional, motivational), MMI (Man-Machine-Interaction) and historical
research. The second part consolidates those insights to produce
the design concept. Tools with broad application are derived:
clustering, model of valences, HCC (Horizontal Concept Check),
personas, core concepts, phases of usage, szenarios.
Core Features
Quick application in the current
development process
Portability through universal parameters
Scalable to any artefact and usage
Methodological integration of driver's emotions
Visualisation for easy communication and decision making
Benchmarking of the experience along its
touchpoints
Comparability of positive and negative
aspects |