Identify emotional touchpoints.

Visualise the relevance of single elements for the experience.

'Porsche is an experience'

What is meant by 'designing an experience' is shown in the Aston Martin DB7

Discontinued Porsche models offer significant experience. Current models are loosing face.

What happens if a drivers' expectations are dissapointed?

An experience framework to guide design decisions.

Can emotions be associated with materials?

Testing emotional attributes of a material.

What kind of grip does the material communicate?

Clustering the interior to gain different perspectives.

Extracting phases of usage.

Decomposing elements to find new relations.

Use Personas as fictive users.

Single touchpoints and their interrelations.

start over

'Publication of the Emogram

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